Category Archives: Design and Innovation

Design Innovation

I highly agree with Franck Bober, on his 30 second MBA with Fast Company, for when you want to create for the future either in functional or esthetic design, you must create in the future pushing the limits of creativity.

Many of our products where not required by our clients, but when the finished product saw the light, they accepted it, embraced it, thanked us and said “why didn’t i think of it before” , and ” we did not know that i needed it before”

What we learned in University about Marketing research and client feedback, is still very relevant, even though the title of this post and the video seem to contradict this idea, but the issue is where and how client feedback must be considered and HOW it is evaluated, and through what lens they should be scrutinized.